GEO GUIDES
Practical GEO guides
A generative engine optimization (GEO) workspace for ChatGPT, Perplexity, and Google AI Overviews — improve the clarity, evidence structure, and machine readability of your content. The guides in this section are free to read, with no expiry.
How to Get Your Content Cited by AI Search: The Four Elements
Content cited by AI search shares four actionable traits: answer units, explicit entities, verifiable evidence, and honest boundaries. Each with methods, counter-examples, and a checklist — no outcome promises.
GEO vs SEO: Differences, Conflicts, and How They Work Together
GEO targets how AI understands and cites content; SEO targets rankings and clicks. They complement rather than replace each other. Mechanisms, shared prerequisites, priorities, and three common misconceptions.
The 12-Point Content Checklist for the AI Search Era
A pre-publish checklist covering answer units, evidence, entities, boundaries, crawlability, and citation spot-checks — what to do and how to judge each item, in three groups.
Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.