GEO GUIDE

Writing a Bio: Make Your Claims Checkable

The direct answer: a bio answers three questions — what you do now, why you are good at it, and why someone should choose you. Concrete roles beat title stacking, outcomes beat duties, and checkable details beat adjectives. Three lengths (one line, 50 words, 200 words) all cut from the same source.

The three parts

  • What you do now: concrete role + who you serve (“writing landing pages for B2B SaaS teams” beats “content marketing”).
  • Why you: one or two verifiable outcomes (numbers, cases, links to work).
  • Next step: what should people come to you for.

Verifiability

  • “Senior” and “extensive experience” become years and counts: “ten years”, “30+ clients”.
  • Work gets links: articles, products, talks — checkable entries.
  • Titles may be fancy; the capability description stays plain — interviews and background checks verify only the latter.

Three lengths, one source

  • One line (30 words): role + audience.
  • 50 words: add the single hardest outcome.
  • 200 words: add the journey and the boundary (what you do not do).

Boundary

No client names without permission, no unverifiable numbers, no borrowed results. A bio is the trailer for the background check — every sentence should survive verification.