GEO GUIDES

Practical GEO guides

Turn monitoring alerts, chat logs, and timeline fragments into an incident postmortem: timeline, impact, root cause analysis, follow-up actions, and owner placeholders. No invented timestamps, impact scope, financial loss, or root cause conclusions, and no blame. The guides in this section are free to read, with no expiry.

Writing a Postmortem: Blameless and Useful

A five-part blameless postmortem: timeline, impact, root cause, actions, and lessons. The core principle: follow the process, not the person — a postmortem that names individuals makes sure nobody reports honestly next time.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.