GEO GUIDES

Practical GEO guides

Grammar and expression polishing: fix errors, unify wording, cut redundancy. Numbers, dates, amounts, and proper nouns stay exactly as written; negative and risk statements are never smoothed away; anything uncertain is listed for you to confirm. The guides in this section are free to read, with no expiry.

Copy Polishing: Subtraction Beats Addition

Polishing is about cutting, not adding — cut filler, cut empty words, cut over-modification, cut repetition, cut passive voice. Five directions, three techniques, one iron rule.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.