GEO GUIDES

Practical GEO guides

Turn scattered business material into an investor-ready narrative with four sections — problem, solution, evidence, ask — and strip inflated language. No invented funding amounts, investors, valuations, or growth figures; every market judgement is labelled as an assumption. The guides in this section are free to read, with no expiry.

Pitch Structure: Answering the Judges' Four Questions

A pitch answers four questions in order: what problem, why you, how big, what do you need. Each with its answering method, common mistakes, and the boundary that data and judgements must be real.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.