GEO GUIDES

Practical GEO guides

Rewrite cold emails and sales messages: shorter, with a clear ask and no filler or excessive flattery. No invented mutual connections or prospect details — the personalisation only you can supply is marked for you. The guides in this section are free to read, with no expiry.

Writing Cold Emails That Get Replies

Cold emails that get replies do three things: make the case in five sentences, make one request, and give the recipient a closed question. Structure template, subject lines, and follow-up rhythm.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.