GEO GUIDES

Practical GEO guides

Turn goal drafts into usable OKRs: clear objectives, measurable key results, an explicit measurement basis, and a baseline. No invented baselines or historical results, and no promise of attainment. The guides in this section are free to read, with no expiry.

Writing OKRs: Objectives Set Direction, Key Results Set Measurement

The O answers “where are we going” — qualitative and inspiring; each KR answers “how do we know we arrived” — quantitative and verifiable, 2-4 per objective. The most common mistake is writing a task list as KRs: “launch feature X” is a task; “week-two retention at X%” is a key result.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.