GEO GUIDES

Practical GEO guides

Turn loose notes into a structured newsletter: candidate subject lines, a lede, scannable items, and one clear action. No invented subscriber counts, open rates, or reader stories; unconfirmed dates and prices become named placeholders. The guides in this section are free to read, with no expiry.

Writing Press Releases: Announcements with News Value

The first question of a press release is why a journalist would care. The news-value test, the inverted pyramid, writing the quote, and when not to issue a release at all.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.