GEO GUIDES

Practical GEO guides

Organise landing-page copy into a clear hierarchy: claim, evidence, limits, call to action, with filler removed. No invented testimonials, case figures, logo walls, or media coverage, and no outcome promises. The guides in this section are free to read, with no expiry.

The Six Modules a Landing Page Needs

A converting landing page answers four questions in order: what is this, who is it for, how does it solve it, and why trust it. Six modules map to those answers, each with writing guidance and common mistakes.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.