GEO GUIDES
Practical GEO guides
Turn a hiring request into a job description with clear duties, requirements, scope, and process. No invented salary ranges, benefits, team sizes, or promotion promises, no discriminatory conditions, and no commitments you cannot honour. The guides in this section are free to read, with no expiry.
Writing Job Descriptions: Attracting the Right Candidates
A job description answers three questions: what the work is, what is required, and what is offered. Duties written as future work, requirements split into must-have and nice-to-have, and why salary transparency is a filter that works for you.
Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.