GEO GUIDES

Practical GEO guides

Rewrite article titles, landing-page headlines, and email subject lines into specific, scan-readable versions. Every fact in a headline traces back to your source, with no click-through promises and no hype words. The guides in this section are free to read, with no expiry.

Writing Headlines: Accuracy vs Appeal

A good headline summarizes the content accurately and contains the core searchable term — when they conflict, accuracy wins. Rules, platform differences, the real cost of curiosity bait, and a self-check.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.