GEO GUIDES

Practical GEO guides

Turn customer-supplied material into a case study structure: background, approach, results, and limits. No invented client names, industries, headcounts, or percentage results; missing figures become labelled placeholders and nothing unsuccessful is retold as a win. The guides in this section are free to read, with no expiry.

Writing Case Studies: Success Stories with Evidence

The four-part structure (background, approach, result, quote), how to handle data (scope and permission), and the honest alternative when you have no glowing case yet.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.