GEO GUIDES

Practical GEO guides

Turn product selling points into multiple ad copy variants: search ad headlines and descriptions, feed copy, and short lines. Figures, certifications, user counts, and discounts are used exactly as you supply them, with no unsupported absolute claims. The guides in this section are free to read, with no expiry.

Writing Ad Copy: Evidence First, Emotion Second

Effective ad copy = one concrete claim + evidence + a clear action. The structure template, compliance red lines (absolute wording and efficacy claims), and differences across three platforms.

Methodology source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024, arXiv:2311.09735) — evidence and cited sources work, keyword stuffing is negative; benchmark results vary by content, no outcome promises.